Embracing Change + Growth in 2025: A Bright New Chapter

Embracing Change + Growth in 2025: A Bright New Chapter

As we move through 2025, we’re lighting the way to a future full of growth, creativity, and new opportunities. At Bailiwick, a proud minority-owned business, we’ve always been passionate about crafting sculptural candles, pillar candles, scented candles, and tapered candles that celebrate diversity, uniqueness and art. This year, we’re embracing change like never before, and we’d love to share why this journey matters so much to us—and to you.

The Beauty of Change

Change is a natural part of growth, and just like a flickering flame, it symbolizes renewal and transformation. For us, embracing change means evolving our brand to better reflect our values and meet the needs of you, our incredible customers. We’re committed to celebrating diversity not only through our products but also through the stories we tell and the communities we uplift. Change allows us to expand our horizons, explore new ideas, and bring not just candles, but an experience that inspires and delights.

What’s New in 2025

This year, we’re excited to introduce:

  • Expanded Sculptural Collections: We will be focusing on our pilot sculptural candles and adding to both the "She is Me" and "He is Me" collections. We’re broadening our range to ensure there’s an option that speaks to everyone, every home and every story.

  • Building Connections: We’re making a conscious effort to be more transparent and present through videos and reels on Instagram. By sharing behind-the-scenes moments and personal stories, we hope to create a deeper connection with our customers and let you get to know the heart behind the brand.

  • Creative Collaborations: We’re partnering with talented artists and creators to expand our jar candle collection and build a stronger network of small businesses. By working together, we’re fostering a community of creativity and support that uplifts everyone involved.

Why Growth Matters

Our growth means more opportunities to create meaningful connections, showcase diverse talent, and provide our customers with unique products that celebrate individuality. We’re here to be more than just a candle company; we want to be a beacon of inspiration and a testament to the beauty of embracing change.

Join Us on This Journey

We invite you to explore our ever-evolving collections and experience the magic of our sculptural candles, pillar candles, scented candles, and tapered candles. Whether you’re looking for a centerpiece that sparks conversation or a scent that transforms your space, we’re here to help you find it.

Thank you for being part of our journey. Here’s to embracing change, celebrating diversity, and growing together in 2025 and beyond. Let’s light the way forward—one candle at a time.

Love, Bailiwick Studio

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